Ruffian Magazine
A print magazine project I created in collaboration with a poetry and lifestyle collective. The magazine is a collection of stories, features, poems, recipes, and travelogues of different artists, and writers. I really wanted to keep the minimalistic style to put emphasis on the words and photography. This is the cover of issue number two, which focused on artists and the lifestyle of living in the Pacific Northwest.
My approach
The direction I developed focused on pairing equal parts masculine elements and soft feminine elements with modern typography, whitespace, great photography, and a clean colour palette. This created a strong and refined look that appealed to our two target groups; intellectual professionals and lovers of the outdoors.
Magazine Excerpt One
I did all the designing the layouts for the magazine, I also did some of the photography, and poetry. The concept was born from an editorial photo shoot I did several years ago that focused on how rebellious youth are smart business builders. I did all art direction, was senior editor and was the photo editor.
Magazine Excerpt Two
Much of the content in the magazine was poetry, photographic work, lifestyle bloggers, musicians, designers and chefs. All content I did not personally write about or photograph was produced by contributors who wrote about and photographed various artists.
Jeffree Star Cosmetics
Packaging design, photography and Shopify Plus web-store management, graphic design I did for cosmetics brand. I was originally brought on as a photographer, then when the company began growing I began working in customer service where then gradually became a graphic designer and web-store manager.
Jeffree Star Cosmetics CPG
The Challenge
Jeffree Star is already one of the most famous names on the internet, so I had to learn how to adapt into the cosmetics industry, an industry I had no prior experience in. I was brought on initially as a photographer, but as the company quickly grew, my responsibilities grew into graphic designer, and web-store manager. Working with leading E-Commerce companies like Shopify and Shipstation, we turned the company into a multi-million dollar cosmetics brand.
What I Did
Maintain and Convey Brand Identity
Clean Website and Web-Store Design
Product Photography
Social Media Assets
As a photographer and a graphic designer, I have a unique set of skillsets that combined together are very valuable to companies. I’ve always been drawn to cleanliness and simple design, it’s utilitarian, short, sweet, and to the point. It works for most advertising and captures the audience.
Social Media Asset Creation
Most of the social media deigns I create are intended for Instagram and Facebook. The most powerful purpose I’ve discovered implementing social media content is for audience interaction, notifying followers of new products, and for company updates. Having my own photography studio set up, I have the unfair advantage to quickly turnover many original content assets to companies, personalities/influencers, and social media managers. Content I’m capable of creating are still images, video for vertical phone format, digital graphics, imagery and typography.
Nature
French Organic Soap Brand I did the product wrap label design for.
COS
A few social media story graphic designs I did for a clothing brand.
Seven Thunders Tradewear
I designed the the logo, website, web-store and executed photography. Seven Thunders is a clothing and apparel company focused on the alternative motorcyclists culture. I worked closely with the owner and creative director to execute a clean but gritty website to convey modern design with a rugged edge.
Wrath
Photography and graphic design I did for tattoo machine supply company.
Guitar Center
Photographer, Videography, Graphic Designer for music store giant Guitar Center. I worked for this company freelance off and on over the course of two years until the company had a major shift in management and half of the creative staff was let go. I was originally brought on to help in the video department, and I primarily worked on their commercial ads, which were all national 30 TV spots, but also I often worked on photography projects and graphic design ads.
Music and Logo Design
Before I was working in photography and graphic design, I was heavily involved in the music industry. The following are various projects I worked on with artists, record labels and bands. There are examples of previous album designing and packaging, magazine ads, album cover art, tour fliers and logos.
